It was the loss of the sugar beet industry that brought this Golden Vale farm back into commercial potato production after a long lapse - and inspired seventh generation farmer Ed O’Donnell to use them to make O’Donnell’s Crisps, which he launched in 2010.
Although not currently made on the farm - they are handmade to the O’Donnell family’s specification by a major manufacturer - they are very different from mass market crisps, and the flavourings used are artisan, including Con Traas’s Irish cider vinegar, made nearby at The Apple Farm near Cahir, and Mount Callan Cheddar, made in Co Clare.
O’Donnell’s Crisps certainly pass the taste test and they found a ready market, so this looks like being a niche product that’s very quickly going mainstream.
